s, it is important to create a personality for the
@Agent
, thus giving it a human touch. The personality of the
@Agent
can reflect the brand ideology it represents. A personalized
@Agent
will be on the same wavelength as the
@Bot User
if its thinking and communication style align with the thinking and communication style of the
@Bot User
.
The goal of the
@Agent
can also influence its character. By understanding what
@Bot User
s want to achieve, it is possible to determine how the
@Agent
should personally relate to them. For customer service, the
@Agent
may be obedient (responding only after the
@Bot User
's message), while for sales, it may be more proactive (initiating the conversation).
Depending on the purpose of the
@Agent
, its communication style with
@Bot User
s is chosen. It can be formal (stylistically neutral vocabulary) or conversational style (slang, colloquial vocabulary, humor).
So, what points should be considered when creating the personality of the
@Agent
:
Environment. For example, in the field of legal advice, informal communication and humor are inappropriate.
Audience. For example, an audience of a certain age is unlikely to understand slang and neologisms.
Tasks to be performed. For example, buying clothes and buying medical equipment require different communication styles.
Variability within the scenario. For example, sending notifications about events. Notification of a party and notification of a business meeting require different communication styles.
Cultural peculiarities. For example, certain forms of address may be acceptable for some regions and unacceptable for others.
Existing brand policy. For example, a brand that strives to have a friendly and empathetic image should also exhibit these characteristics in its
@Agent
.
Key values and the meaning of the service. For example, for a weather service, the main values and meaning are to display the weather and engage in light and casual conversation.
The key rule to follow is to maintain the same communication style throughout the dialogue.
Small Talk
Small talk is an important part of the
@Agent
‘s personality. The presence of small talk makes the conversation with the user more lively and human-like.
Small talk phrases are phrases that are different from the main topic of the
@Agent
. These can be greetings and farewells, expressions of gratitude, questions about the weather, hobbies, etc. It is in the responses to such phrases that the personality of the
@Agent
is most vividly expressed.
The appropriateness, quantity, and nature of small talk and the
@Agent
's responses to them are determined by several factors: the field of application, the tasks performed by the